The Liverpool 1996/98 home kit—manufactured by Reebok and sponsored by Carlsberg—was worn for two full seasons (1996/97 and 1997/98). It is remembered for its oversized 1990s silhouette and for being the shirt worn during Michael Owen’s spectacular debut season.
Visual Design Elements
- The Shield Crest: The traditional Liverpool crest is enlarged and enclosed within a prominent, raised white shield outline positioned directly in the center of the chest.
- The Collar: A heavy, thick red and white ribbed V-neck collar that features a repeating, knitted “L.F.C.” liver bird motif woven directly into the fabric striping.
- Fabric Texture: A deep, dark red base material featuring a subtle, all-over sublimated shadow print of the club crest embedded into the fabric weave.
- Sleeve Trim: Thick, elasticated white and red cuffs on the sleeves that mirror the exact stripe pattern found on the neck collar.
- Branding Placement: The white Reebok wordmark logo is centered directly underneath the apex of the V-neck collar and sits immediately above the club shield





















